Alarmed by the overwhelming amount of rubbish washed up on our beaches, Phoenix Organics has joined forces with Sustainable Coastlines and Australia-based Tangaroa Blue Foundation to create The Love Project, a project aiming to empower Kiwis to vote and help clean up our globally famous beaches. From products to packaging, Phoenix works hard to have a minimal impact on the environment. Their support will help us make a solid, quantifiable difference to marine litter, water quality and most importantly: building the capacity of people in our communities to tackle these challenges.
Kiwis passionate about our ‘clean and green’ image can visit Phoenix’s Facebook page to vote for the beach they love the most and would like to keep clean. The Phoenix Love Project has contributed $40,000 to Sustainable Coastlines and Tangaroa Blue Foundation to complete beach clean-up projects over the summer months.
To launch the Phoenix Love Project across New Zealand and Australia, Phoenix has collaborated with three prominent artists and each artist has created a bespoke artwork inspired by their love of our planet to raise awareness and support the great work of the two charities. All artworks will be part of a limited edition series of bottles, using the three most loved Phoenix products to spread the good word – Phoenix Organic Cola, Lemonade and Ginger Beer. Artists involved include Mica Still from Wellington, Meghan Geliza from Auckland and Mulga from Sydney.
“The Phoenix Love Project is a public shout out through art, replacing the usual drink labels with bottle-sized art, so that everyone can have a hand in being part of a national thank you for keeping our coasts clean,” says Emma Punter Phoenix brand manager.
In celebration of The Love Project, people will also get the chance to be part of a live art installation in Auckland, late October with artists Meghan Geliza and Mica Still.
The three limited edition bottles are available in cafes now across New Zealand and Australia and will be available until late Spring.