From 11 November to 14 December 2013, Sustainable Coastlines coordinated a large-scale clean-up and education tour across the Wellington region, setting our own record in numbers of people participating since the founding of our charity. Not only does this illustrate the strong impact this type of work is having on the community, but it shows just how passionate Wellingtonians are about looking after their coastlines. Love your Coast Wellington has rapidly become an important feature on school calendars around the region.
During the tour we delivered presentations to 8,875 students from 48 schools. 49 different clean-up activities were also held, which motivated 5,132 school students and other volunteers to remove 33,120 litres, or 3,430 kilograms of rubbish from Wellington coastlines.
These events included a clean-up on the spectacular Makara coastline with staff from Meridian Energy, within the boundaries of the West Wind Farm, a striking stretch of coast usually off limits to public where 80 volunteers removed over ten cubic metres of rubbish. The project culminated with an outdoor movie screening of Planet Ocean in Waitangi Park, children’s kite making workshops and outdoor games in the park.
Throughout the project we asked school students to complete surveys as part of a long-term study to evaluate sustained behavioural change through our educational work.
Data collected during the same project in 2012 (taken from over 4,350 completed surveys) showed that, following our educational presentation, 92% of school students would speak to others about looking after their rubbish. When we returned to survey these same students this year (a total of 113 surveys from Holy Cross Miramar School) we found that one year on, 41% of students still talked to others about what they had learned: a promising indication of the long-term impacts of our work. Throughout 2014 we are rolling out a detailed evaluation study and can’t wait to see the results.
Overall our team was extremely pleased with the project and we would like to extend a huge thank you to all of the people and organisations who made it happen and the communities that welcomed us.
We are excited to announce that after last year’s record-breaking Love your Coast Wellington 2012 event, which saw 3,075 people clean up the beach and 4,630 attend our awareness presentations, we’re coming back for more. Love your Coast Wellington 2013 will run from 11 November to 14 December, alongside renewable leaders Meridian Energy. The event will culminate with a free outdoor movie screening at Waitangi Park on Wellington’s waterfront on Saturday 14 December.
Right now we’re looking for schools interested in a visit from our team to register to receive an educational presentation and/or an organised clean-up of your local coastline or waterway at no cost.
Our experienced presenters will visit your school at a time that suits you during the roadshow, using imagery, short films and interactions with the students to build an understanding about the challenges of marine debris and motivate them to work hands on to look after their local stretch of coastline.
We also provide coordination, rubbish sacks, gloves and health & safety equipment for cleaning up the coast, all at no cost. Transport for your students, however, must be organised by the school.
We will provide (at no cost to your school):
- All equipment required (gloves, sacks, first aid kits, hi-vis vests for leaders and a ROSA audited health and safety plan)
- Student consent forms: Download from link at top right
- Risk Analysis and Management System (RAMS) information: Download from link at top right
- Excellent online promotion of your school’s involvement
Event sponsorship opportunities
We’re also looking for caring corporates to get behind the project. Check out our event sponsorship opportunities below to see how your organisation can help out.
Throughout the project, the Sustainable Coastlines team will be visiting schools, businesses and community groups to build an understanding about the challenges of marine debris and motivate Wellington locals to look after their coastline. During this time we will deliver educational presentations and coordinate tailored coastal clean-up activities with local schools and organisations that support the idea of looking after our coast.
We need to raise funds to cover essential logistical, health & safety and administrative costs to ensure this project’s success. Event sponsorship is therefore vital.
We offer event sponsors:
- A tailored team building beach clean-up activity with your staff, led by Sustainable Coastlines, including our multimedia educational presentation to motivate your staff to get involved. We bring all equipment including a barbecue, however some additional hard costs may apply, depending on numbers and location (such as food and transport).
- License to Sustainable Coastlines logos for use on web, marketing and other promotional materials during the course of the event.
- Personalised rubbish breakdown and event report with metrics on behavioural change achieved through the educational roadshow (great for CSR / sustainability reporting and marketing).
- Access and permission to use all event images, footage and results.
- Exposure through logo positioning on:
- Billboard on top of our ‘Education Station’ mobile classroom, based in highly prominent position outside the Go Green Expo 2013 at the TSB Arena and on the waterfront for 8 weeks, around various schools and at Waitangi Park for a public movie screening on 8 December. See more about the ‘Education Station’ here.
- This page: the official event page.
- Promotional posters and flyers.
- Sponsor banners.
- Announcement and exposure of your organisation’s support to Sustainable Coastlines’ social media networks (combined audience of 7,200).
- Opportunity to provide marketing material, run competitions and/or provide giveaways at events. (Materials used in giveaways must be mutually agreed – with responsible packaging etc).
- Further leveraging opportunities to be discussed.
Event sponsorship is available at two levels:
$500: Event supporter
Includes all of the above.
$2,000: Principal event sponsor
Includes all of the above and in addition:
- More prominent logo positioning on all event collateral.
- Announcement of your support to our mailing list (3,300 subscribers).
- Mention on event media releases (we have a very large profile in the media – see examples here)
- Mention of your brand during media interviews.
- Logo appearance on the big screen at Waitangi Park movie screening.
- Opportunity for a brand representative to speak at movie screening.
Please call Natalia Bogle on 022 023 3967 or email firstname.lastname@example.org if you are interested in this opportunity or would like any further information.
Testimonials from 2012 event
“I thought the presentation was excellent. The humour and charisma of the presenters engaged the students. I was impressed with your professionalism and the standard of the resources you used. It has helped us to illustrate the consequences of the students choices.” “On their return to school one of the Senior teachers was stopped by one of the Worser Bay residents committee and thanked for being the first school to leave the beach tidier than when they arrived. They were very appreciative that we had made the effort to clean up the beach.”
Susie Sumner – Holy Cross Miramar School
“Lively, passionate presenters who knew their stuff.” “Information relevant to today’s eco problems.” “Great visual displays.” “Good opportunities for child interaction.” “Information that will stay in kids’ heads that they can act on as they grow.” “You rock!”
Maz Holman – Porirua School
“Such energy. The guys were entertaining along with being informative and passionate.”
Fiona D’Souza – St Patrick’s Primary
“The imagery was important in helping the students to understand the message. Presenter kept the students engaged well too.”
Kim Proffit – Avalon School
“Thanks Te Kawa and Ryley as well as everyone else. Awesome work!”
Meta Beyers – Thorndon School
“Nga mihi aroha ki a koutou mo tou mahi hei tiaki i te moana me te Aitanga a Tangaroa.”
Lester Mohi – Glenview School
“It was a fantastic day. The kids loved it and next time we’d like the whole school to be involved!”
Caroline Jones – Paremata School