Surf fashion label Sitka (a longtime supporter of ours) and TOMS Shoes partnered up recently with a range of New Zealand artists including Steve Hoskin, Kylie Rusk, Braden Gordon, and Erika Pearce to create a collection of one of a kind TOMS to raise money for charity. The shoes went to auction on Trademe, raising over $600 for our work.
Researching, planning and coordinating our events and communications have ongoing costs that we work extremely hard to meet and donations from projects like this help us keep doing what we do. Kudos and respect to Sitka and TOMS!
Sitka hosted the event — New Zealand’s first TOMS Style Your Sole project — at their flagship store on Osborne Street in Newmarket, Auckland to bring awareness of the TOMS brand and their One For One programme. Along with the general public painting their own shoes for the weekend, Sitka arranged for a number of New Zealand artists to create their own pair of TOMS as part of the Artist Edition collection. The collection then went to auction post event with 100% of the sale of the shoes being donated to the artists charity of choice.
In 2006, American traveller Blake Mycoskie befriended children in Argentina and found they had no shoes to protect their feet. Wanting to help, he created TOMS Shoes, a company that would match every pair of shoes purchased with a pair of new shoes given to a child in need. One for One. Blake returned to Argentina with a group of family, friends and staff later that year with 10,000 pairs of shoes made possible by TOMS customers.
Check out www.toms.com and www.sitka.co.nz to find out more about what these rad-ass organisations are up to, and watch the video below to see how the project came together.