Jacobsen Holdings Clean-up at Te Atatu Peninsula | Sustainable Coastlines

Event impacts


Event Details

Dec 2018

On Friday, December 7th, 2018 we joined forces with the team from Jacobsen Holdings for their end of year Christmas event. Like so many caring companies these days, Jacobsen’s had decided that on the day of celebration of the year that’s been, they would give something back to the community. They would do this in the form of a coastal clean-up.

We met the Jacobsen team at our Flagship Education Centre at midday for some lunch and education. For us at Sustainable Coastlines, it’s really important to get across to others the reasons why we do coastal clean-ups. There’s a lot of plastic out there in the ocean and we know that clean-ups just scratching the tip of the iceberg. What’s actually more important to us is that we inspire people to connect with nature again and have a good time at the beach. Through this connection, positive actions can be developed and we start to think about what we can do to help on a day-to-day basis – we think about our actions leading to rubbish being in the environment in the first place. This positive, solutions-based ethos has the ability to permeate through society, and this is what we’re aiming for on our beach clean-ups.

With this in mind, the team was pumped to get out there and see the problem first hand, so we jumped on a coach and headed for Harbour View Beach Reserve in Te Atatu Peninsula. We had a team of 40 and we split in two to head north and south along a section of the peninsula’s coastline that is not often frequented. We found everything from the usual suspects (such as plastic bags, plastic bottles, straws and a tyre) to an old couch that someone had pushed over the bank…

The team were wrapped (and a little bit muddy) when we boarded the coach to head back to the city for a well deserved celebratory drink. The Jacobsen’s team followed up in their evening wears and partied the night away at The Flagship.

Many thanks to our champions inside Jacobsen Holdings for engaging with Sustainable Coastlines and making this event happen. We hope it’s just the start of something great and we hope to see you out on the coast again. For now, have a great summer and don’t forget to be the change you wish to see in the world.