Mother of All Clean Ups 2023 – New Brighton Beach Station | Sustainable Coastlines

Event impacts

We thoroughly enjoyed being part of the Mother of All Clean Ups event 2023.

In total, 60 volunteers removed 13 full sacks/ 650 litres of litter from the coastline – an amazing effort by everyone. From chairs to cigarette butts, a body board to a toy calculator there was quite an array of items out there!

The data from the Litter Intelligence survey can be found here: Litter Intelligence – New Brighton Beach – 13th May

Survey results of note:

– 478 items were categorised, counted and weighed

– Litter density (379 Items per 1,000m2) is higher than the national average.

– Plastic was by far the most prominent material type – 92%

– Excluding unidentifiable items, the most common items found were cigarette butss, polystyrene and rope.

Those numbers contributed to the wider Mother of all Clean Ups event totals – 543 enthusiastic volunteers removed 438 bags of rubbish, weighing more than 2370kg, from our awa and moana in a single morning. A great achievement that comes with the reminder that there are still steps we can take to reduce pollution in Aotearoa New Zealand.

Thank you to the Mother of All Clean Ups organising committee, the 60 community groups and 20 schools who rolled up their sleeves and helped to clean-up the environment!

Event details

May 2023

Remember to bring:

  • Closed-toed, sturdy shoes
  • Sun-smart gear
  • Raincoat and appropriate clothing for the day on the coast
  • Reusable drink bottle, filled and ready to go
  • Snacks if you think you’ll get hungry!
  • Camera!

We will provide: 

  • All relevant gear: gloves, sacks
  • Health and Safety documentation & briefing
  • First aid trained staff and first aid kits
  • Sunscreen
  • Hand sanitiser
  • Rubbish removal

Please read the event instructions and REGISTER below:

On Saturday 13 May 2023, we’re running a public clean-up at New Brighton Beach as part of The Mother of All Clean Ups!

Held on the eve of Mother’s Day, this annual event aims to raise awareness of litter in our awa and moana with approx. 200 km of riverbank and estuary edge, Lyttelton Harbour Basin and beach areas being cleaned up in a single morning.

We are stoked to be running the beach clean station  again this year at New Brighton. We will be sending volunteers to clean up different spots along the beach from Southshore Spit to north of the Pier. We will also be running a Litter Intelligence survey & audit, so we can capture data on what items are found on this coastline.

All equipment will be provided including gloves, sacks, health and safety documents.


  • 9:00am – Event sign-in begins at home base – outside New Brighton Library
  • 9:15am – General welcome and Mother of All Clean Ups event intro
  • 9:20am – Litter Intelligence presentation and H&S briefing
  • 9:45am – Clean-up instructions and equipment hand-out
  • 10:00am – Clean-up begins
  • 11:30pm – Clean up finishes
  • 12:00pm – Celebration at home base with Phoenix drinks!

Any questions – contact Emma on [email protected]


Please enter your registration details here. This helps us with event planning, and allows us to get in touch again if there are any important event announcements or major changes.

Once you have clicked ‘Register Now’, your registration is complete.