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Love your Coast Wellington 2014

Clean-up and Education Tour

Mon, Oct 13, 2014
Fri, Dec 12, 2014
Wellington Region

From 13 October to 12 December 2014, Sustainable Coastlines coordinated a large-scale clean-up and education tour across the Wellington region. This event series focused on spreading the message to reduce single-use plastics and motivate people to protect the places they love.

This event has built on the success of the previous four summer event series and shows just how passionate Wellingtonians are about looking after their coasts. Love your Coast Wellington is now established as a permanent and eagerly anticipated educational feature on many school calendars.

During the tour we delivered educational presentations to 5,543 students from 33 schools, which showed how the simple choices they make can really help our coastlines. Clean-up activities were held with 35 different groups, engaging corporate, public and schools and mobilising 3,116 people to pick up 30,530 litres, or 3,891 kilograms, of rubbish. We also ran a workshop to train community members to run their own events and spread our messages even further.

Our public events included a clean-up on the spectacular Makara coastline with the community and staff from Meridian Energy. This was conducted on the public beach as well as inside the West Wind Farm, a striking stretch of coast usually off limits to public where 60 volunteers removed over 8,000 litres of rubbish. This fun day included a treasure hunt with prizes for the kids as well as a free BBQ and drinks.

We also helped orchestrate two Wellington Harbour Dive Clean-ups. The first was conducted with the staff of Meridian Energy near their office on the Wellington waterfront and was covered by the Dominion Post Paper. The second was a collaborative effort with local Wellington Dive groups, DOC and Wellington Council through the Educate to Eliminate group and included face painting, music, and stalls from the Island Bay Marine Centre and DOC.

During the tour we conducted a writing competition and received some fantastic responses. We also asked school students to complete surveys as part of a long-term study to evaluate sustained behavioural change through our educational work. Over 850 school students completed the surveys during the tour and later in 2015 we will analyse findings from this data to evaluate how this education affects long-term behaviour.

Thanks to the generous support of local businesses, community groups and local council, Love your Coast Wellington 2014 was a huge success. Together, we educated and inspired thousands of locals to get involved in hands-on solutions that make a real and lasting difference.



Want to get involved?

We are excited to announce a series of public events for you to get involved in, starting on Saturday 29 November with the Educate to Eliminate Scuba Dive and Kayak Harbour Clean-up in central Wellington. The following Saturday, on 6 December, all are invited to Wellington’s wild west coast for our Terawhiti/Makara Clean-up, led by our friends from Meridian Energy. Finally – on Saturday 13 December — we are putting on a free outdoor screening of the hilariously peculiar Wes Anderson classic, The Life Aquatic. We invite you, your family and friends to join us for all three event days to give back and celebrate our love for our coasts.

We are excited to announce that after last year’s large-scale clean-up and education tour across the Wellington region, where we set a record in numbers of people participating since the founding of our charity, we’re coming back for more. Last year over 5,000 proud people from the region participated in the clean-up and over 8,800 in the road show. This year is set to be even bigger and better.

From Monday 13 October to Friday 12 December 2014, we are offering schools (across all year groups) the opportunity to be a part of Love your Coast Wellington 2014 by receiving an educational presentation and/or an organised clean-up of their local coastline or waterway at no cost.

Right now we’re looking for schools interested in a visit from our team to register to receive an educational presentation and/or an organised clean-up of your local coastline or waterway at no cost.



Event details

Our experienced presenters will visit your school at a time that suits you during the roadshow, using imagery, short films and interactions with the students to build an understanding about the challenges of marine debris and motivate them to work hands on to look after their local stretch of coastline.

We also provide coordination, rubbish sacks, gloves and health & safety equipment for cleaning up the coast, all at no cost. Transport for your students, however, must be organised by the school.

We will provide (at no cost to schools):
* All equipment required (gloves, sacks, first aid kits, hi-vis vests for leaders and a health and safety plan)
* Student consent forms: Download here
* Risk Analysis and Management System (RAMS) information: Download a prepared RAMS form here

Throughout the project we will be asking school students to complete surveys as part of a long-term study to evaluate sustained behavioural change through our educational work.

Data collected during the same project in 2012 (taken from over 4,350 completed surveys) showed that, following our educational presentation, 92% of school students would speak to others about looking after their rubbish. When we returned to survey these same students this year (a total of 113 surveys from Holy Cross Miramar School) we found that one year on, 41% of students still talked to others about what they had learned: a promising indication of the long-term impacts of our work. Throughout 2014 we are rolling out a detailed evaluation study and can’t wait to see the results.

For more information, please contact Oliver Vetter on 021 025 98301 or email oliver@sustainablecoastlines.org


Download our 2013 Project Report here

Event sponsorship opportunities

We’re also looking for caring corporates to get behind the project. Check out our event sponsorship opportunities below to see how your organisation can help out.

Throughout the project, the Sustainable Coastlines team will be visiting schools, businesses and community groups to build an understanding about the challenges of marine debris and motivate Wellington locals to look after their coastline. During this time we will deliver educational presentations and coordinate tailored coastal clean-up activities with local schools and organisations that support the idea of looking after our coast.

We need to raise funds to cover essential logistical, health & safety and administrative costs to ensure this project’s success. Event sponsorship is therefore vital.

We offer event sponsors:

  • A tailored team building beach clean-up activity with your staff, led by Sustainable Coastlines, including our multimedia educational presentation to motivate your staff to get involved. We bring all equipment including a barbecue, however some additional hard costs may apply, depending on numbers and location (such as food and transport).
  • License to Sustainable Coastlines logos for use on web, marketing and other promotional materials during the course of the event.
  • Personalised rubbish breakdown and event report with metrics on behavioural change achieved through the educational roadshow (great for CSR / sustainability reporting and marketing).
  • Access and permission to use all event images, footage and results.
  • Exposure through logo positioning on:
    • Billboard on top of our ‘Education Station’ mobile classroom.
    • This page: the official event page.
    • Promotional posters and flyers.
    • Sponsor banners.
    • Announcement and exposure of your organisation’s support to Sustainable Coastlines’ social media networks (combined audience of 7,200).
    • Opportunity to provide marketing material, run competitions and/or provide giveaways at events. (Materials used in giveaways must be mutually agreed – with responsible packaging etc).
    • Further leveraging opportunities to be discussed.


Event sponsorship is available at two levels:

$500: Event supporter
Includes all of the above.

$2,000: Principal event sponsor
Includes all of the above and in addition:

  • More prominent logo positioning on all event collateral.
  • Announcement of your support to our mailing list (3,300 subscribers).
  • Mention on event media releases (we have a very large profile in the media – see examples here)
  • Mention of your brand during media interviews.

What next?

Please call Oliver Vetter on 021 025 98301 or email oliver@sustainablecoastlines.org if you are interested in this opportunity or would like any further information.


Testimonials from past events

“I thought the presentation was excellent. The humour and charisma of the presenters engaged the students. I was impressed with your professionalism and the standard of the resources you used. It has helped us to illustrate the consequences of the students choices.” “On their return to school one of the Senior teachers was stopped by one of the Worser Bay residents committee and thanked for being the first school to leave the beach tidier than when they arrived. They were very appreciative that we had made the effort to clean up the beach.”
Susie Sumner – Holy Cross Miramar School

“Lively, passionate presenters who knew their stuff.” “Information relevant to today’s eco problems.” “Great visual displays.” “Good opportunities for child interaction.” “Information that will stay in kids’ heads that they can act on as they grow.” “You rock!”
Maz Holman – Porirua School

“Such energy. The guys were entertaining along with being informative and passionate.”
Fiona D’Souza – St Patrick’s Primary

“The imagery was important in helping the students to understand the message. Presenter kept the students engaged well too.”
Kim Proffit – Avalon School

“Thanks Te Kawa and Ryley as well as everyone else. Awesome work!”
Meta Beyers – Thorndon School

“Nga mihi aroha ki a koutou mo tou mahi hei tiaki i te moana me te Aitanga a Tangaroa.”
Lester Mohi – Glenview School

“It was a fantastic day. The kids loved it and next time we’d like the whole school to be involved!”
Caroline Jones – Paremata School