Plastic Free July | Sustainable Coastlines

What is Plastic Free July?

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  • Use the Good on You app to check how sustainable a clothing brand is. 
  • Use the RefillNZ app to find a nearby water refill station.
  • Visit The Rubbish Trip for zero-waste shopping tips in your region.

Plastic Free July began as an initiative of the Plastic Free Foundation and is now a worldwide movement that helps millions of people be part of the solution to plastic pollution. Find out more here.

At Sustainable Coastlines we believe that any steps you can take to reduce your plastic is great progress — you don’t need to go 100% zero waste to make a difference! Plastic often has a huge presence in our lives without us even realising it, so we recommend introducing new habits gradually. Aim to stop using single-use coffee cups and bottles, for example, then once you’re comfortable with taking your reusables with you, move on to your next swap. 

Find out more about the problem below and use our simple swaps to introduce some positive changes into your daily routine.

Why Plastic Free July?

Every year, 8 million metric tonnes of plastic end up in our oceans. Plastic wreaks havoc on marine habitats, with animals often mistaking it for food, causing blockages and malnutrition. Plastic also breaks up into much smaller particles, called microplastics. Because they are so tiny, microplastics have been found in seafood, air, rivers, soil, rain, drinking water, table salt and even your Friday night beer!

We can make a difference by reducing our reliance on plastics. Businesses have a big part to play in ensuring that their supply chain is sustainable. As consumers, we can tell companies what we want through our buying habits and ensuring that our personal consumption is as plastic free as possible.

Plastic Free July is a chance to take a step back and look at simple actions we can take to tackle plastic pollution.


Did you know?

  • Kiwis consume five million packaged drinks every day.
  • Cigarette butts are the most littered plastic item in the entire world!
  • Food wrappers are one of the most commonly found items on our beach clean-ups.
  • Every time you wash your clothes, they shed plastic microfibers.

Simple swaps

Simple swaps for your laundry

Swap plastic clothes pegs for bamboo or stainless steel.

Instead of buying a new bottle of laundry detergent, refill it!

Swap plastic-packaged powders for cardboard.

Swap your fast spin for a slower one to avoid releasing plastic microfibres

Simple swaps while you’re out and about

Wrap your sandwich in reusable food wrap rather than cling film.

Swap the takeaway shop’s plastic container for one you’ve brought from home.

Feeling snacky? Head to a cafe or bakery — it’s easy to avoid plastic-wrapped snacks.

Know where to refill next and skip the single-use water bottle! Visit

Simple swaps for your next road trip

Pack your lunch and snacks before you hit the road to avoid single-use food wrappers.

Buy from road-side stalls. The fruit is normally package-free, cheaper, and delicious!

Swap single-use food containers and cutlery for the ones you packed before leaving home!

Simple swaps for your bathroom

Swap shampoo bottles for shampoo bars! Carry them in a little tin box when travelling.

Switch your plastic cotton buds for compostable ones.

When your nylon dental floss runs out, replace it with the compostable kind.

Plastic toothbrush nearly dead? Get a bamboo one next time!

Simple swaps for your kitchen

Buy in bulk or products packaged in glass or tin for a plastic-free pantry!

Your plastic dish brush is destined for landfill. Replace it with a composable brush.

When your plastic kitchen utensils need a refresh, get stainless steel or wood ones instead.

Swap cling wrap for compostable cling wrap or wax paper.